SOUL EXPRESS
PROJECT OVERVIEW
THIS PROJECT INVOLVED THE IDEATION OF A CONCEPT AND VISUAL IDENTITY FOR A COLLABORATION WITH A RANDOMLY ASSIGNED WORLD RENOWNED CHEF AND AN AIRLINE OR TRAINLINE. THE BRIEF ASSIGNED A TYPEFACE TO USE AS OUR PRIMARY TYPE FOR ALL DESIGNED ITEMS. THE GOAL IS TO REDEFINE TRAVEL DINING WITH HAUTE CUISINE, REPLACING STANDARD MEALS WITH AN EXCEPTIONAL EXPERIENCE. THE BRIEF ASKED FOR MULTIPLE DELIVERABLES SUCH AS A VEHICLE LIVER, A TICKET, MENU AND SOUVENIR.
BRAND IDENTITY
2023
PROJECT CONCEPT
I RECEIVED MASSIMO BOTTURA, AN ITALIAN CHEF AND JOANNA REGULAR AS THE TYPEFACE. THE EVENT TOOK PLACE ON A TRAIN, FOLLOWING THE LIFE OF MASSIMO BOTTURA IN ITALY, HELPING
THE NAME ‘SOUL EXPRESS’ COME TO LIFE. I HAND ILLUSTRATED THE DECORATIVE BORDER FOR
THE MENU AND ADDITIONAL DINING CARDS. THE DESIGN INCLUDES PAINT SPLASHES, TAKING INSPIRATION FROM THE SAUCE SLASHES MASSIMO BOTTURA WAS FAMOUS FOR. I ADDED
FLORALS AS THIS IS A POPULAR GARNISH FOR BOTTURA, I LATE CREATED A HAND-LETTERING
TYPE TO PAIR WITH JOANNA.
DEVIL’S DELUSION
PACKAGING DESIGN, 2024
REIMAGINING BOOKS
PACKAGING DESIGN, 2022
TWIST ON A CLASSIC
BOOK COVER DESIGN, 2022
